A flyer is a great communication tool to advertise a business, create awareness about an issue, and endorse different events simply and efficiently. But does creating a flyer still have a place in our modern world? Yes, it does. Whereas some believe that online platforms offer the best marketing opportunities, leaflets can still give your business the attention it deserves. In that case, what are you waiting for?

Do you want to design a visually appealing and well-structured flyer in a few seconds? Use Elegantdoc.com. The website provides preformatted templates, so you will spend less time and effort on flyer design. However, if you want to make it from scratch and customize your own flyer, then this guide is for you.

What are flyers used for?

A majority of companies use pamphlets to promote their image. When organizations design leaflets to advertise in detail the various services they offer, they can define who they are. Consequently, the target audience knows where to look when they need a certain service. Does your business conduct seasonal sales? Consider using a flyer! It will assist in quickening your promotion efforts, given that these sales have a time limit. Distributing leaflets takes a short time, and it can attract local customers to your trade.

Pamphlets are also invaluable for promoting charitable causes and appealing for donations. By including shocking messages or stats that catch readers’ attention, the pamphlets can prompt the public to act and rescue vulnerable populations. You may have come across leaflets advertising cultural celebrations or events. Whether it’s a museum exhibit or a party, this communication tool generates interest and event visits.

A step-by-step guide to creating a decent catchy flyer?

If you’ve decided to create a flyer on your own, here is a step-by-step guide that will help you generate a leaflet:

Step one

Sign in to your Elegantdoc.com account.

Pick a stunning design

The flyer should have an attractive and visually appealing design that grabs the attention of the reader. Use high-quality images, colors, and fonts that align with the purpose and target audience of the flyer. You can choose one of many designs offered by elegantdoc.com.

Catchy, concise, and clear from the start!

What is the next step after a blank document is created? Your Flyer should have a clear and informative heading title. The title’s goal here is to summarize its topic and not get “vaguey”. To achieve that - keep in mind two things: use specific and informative subjects and keep your title brief.

For example, instead of using a generic heading like ‘Important Announcement,’ use a more specific title like ‘Grand Opening Sale: Up to 50% Off Storewide!’

Here, the headline clearly communicates the main message is a grand opening sale with a significant discount. It is using just a few words to capture the attention and inform the reader about the exciting offer. The use of numbers and the term ‘storewide’ adds specificity and emphasizes the broad scope of the sale.

Don’t miss on Call-to-Action

How to put it properly in your Flyer? Include a clear and prominent call-to-action that prompts readers to take a specific action, such as ‘Call Now,’ ‘Visit Our Store,’ or ‘Register Today.’

Make it more visible than the other content by marking it with a specific font size, style, or color.

Body with the major message

Make it easy to read, with organized paragraphs or sections, each focusing on a specific point or topic. Read it out loud after finishing. Your Flyer body must deliver the main message seamlessly, conveying critical information.

Explaining and bright visuals

Does your flyer have product images, event photos, or icons? To support the message of the flyer we advise making it clear from the start even before the person reads the main content part. Add visuals that capture attention and make the flyer engaging. Also make them relevant to your particular offer

Readability

Choose fonts and font sizes that are legible and easy to read. Ensure there is enough contrast between the text and the background color.

Don’t forget your brand logo

Who is the event organizer? Adding your identity to every distributed flyer is a must to ensure proper brand recognition. Make logo and branding elements noticeable, but don’t give them the center stage.

Summary

Making a flyer yourself can be time-consuming and laborious. So, if you don’t have the time to construct and format the doc on your own, using Elegantdoc.com is a perfect solution. It makes the process of designing a leaflet easier, simpler, and more efficient. What’s more, with Elegantdoc.com, it’s possible to create as many unique designs as you want, thanks to the various templates available.